I think this is an oversimplification or over-generalization:
Well written prose is more engaging. It all depends on context. Are you blogging or giving a presentation?
One of my complaints about many of my teachers at school was that they taught in an unstructured manner. History was the worst. Chemistry was close second.
The problem was that chemistry OUGHT to have been structured. The Periodic table illustrates a potential for that.
As it was, the teacher was at fault. We had to learn lists of seemingly random reactions. At university I met a chemistry student who told me about ‘Reaction Mechanisms’ and I learnt more chemistry from him in an hour than I did at school school in 6 years.
Well structured material can come across OK as bullet lists.But if the presenter doesn’t know his stuff anyway, it doesn’t help.
That’s why I develop my presentations using mind-mapping; hierarchical, ordered, NOT concept maps which just allow anything to anything relationships. If it doesn’t make sense as a hierarchy, a structured ‘taxonomy’, then it won’t make sense as a communication.
That’s not to say that the bullet-list output from a mind-map *WILL* make sense…